Privacy Policy

Privacy Policy

[PLACEHOLDER: This is a structural template only. It is not legal advice. A UK retailer must comply with UK GDPR and the Data Protection Act 2018 — have this reviewed by a qualified adviser before you trade.]

1. Who we are

[PLACEHOLDER: registered company name], trading as STRYDE, is the data controller for personal data collected through this website. Registered address: [PLACEHOLDER]. Contact: [PLACEHOLDER: privacy contact email].

[PLACEHOLDER: state whether you are registered with the Information Commissioner's Office and, if so, your registration number.]

2. What we collect

  • Details you give us: name, delivery and billing address, email, phone number, order history.
  • Payment information, handled by our payment providers. We do not store full card details.
  • Technical data: IP address, device and browser type, and how you use the site.
  • Marketing preferences, where you have opted in.

3. Why we use it

  • To process and deliver your orders and handle returns — necessary to perform our contract with you.
  • To provide customer service.
  • To send marketing, where you have consented. You can withdraw consent at any time.
  • To improve the site and prevent fraud — our legitimate interests.
  • To meet legal and tax obligations.

4. Who we share it with

[PLACEHOLDER: list your processors — payment provider, delivery carriers, email platform, analytics — and confirm whether any transfer data outside the UK, along with the safeguards used.]

5. How long we keep it

[PLACEHOLDER: set out retention periods, including the period required for tax and accounting records.]

6. Your rights

Under UK data protection law you have the right to access your data, have it corrected or erased, restrict or object to its processing, and request that it be transferred. To exercise any of these, contact [PLACEHOLDER: privacy contact email].

You may also complain to the Information Commissioner's Office at ico.org.uk.

7. Cookies

[PLACEHOLDER: describe the cookies used and link to your cookie settings. UK rules require consent for non-essential cookies.]

8. Changes

Last updated: [PLACEHOLDER: date].